If you were to create a unique industry Web site for your customers that allowed them to build virtual communities with other customers by sharing information,how would you be enhancing your competitive strategy?
A)Through focus
B)Through overall cost leadership
C)Through loyalty enhancement
D)Through differentiation

Question

Quizplus · Accepted Answer

Differentiation is defined by Porter as offering a product or service that is perceived as being "unique" in the marketplace.

If You Were to Create a Unique Industry Web Site