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Some Companies Set Up a Separate Division to Deal with Their

Question 69

Multiple Choice

Some companies set up a separate division to deal with their strategic accounts.An advantage of this organizational arrangement is that:


A) It does not duplicate other units in the firm.
B) It is an inexpensive form of organizational structure.
C) The seller normally uses the company's regular sales force.
D) Sales and marketing executives do not have to spend their time selling to major accounts.
E) The seller can integrate its manufacturing,marketing,and selling activities as they are related to the major accounts.

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