Pre-call planning includes all the information gathering activities which salespeople perform to learn relevant facts about the prospects and their needs and situation.

Question

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Pre-call planning is the process of collecting and organizing all the necessary information before making a sales call, so that the salesperson is well-informed about the prospect's situation and can tailor their pitch accordingly. This includes researching the prospect's company, industry, and competitors, as well as identifying any specific needs or pain points that the prospect may have. By doing this preparation work ahead of time, salespeople can have more productive conversations with prospects and increase their chances of closing deals.

Pre-Call Planning Includes All the Information Gathering Activities Which Salespeople