The key to need assessment is effective one-way communication from the salesperson to the customer.

Question

Quizplus · Accepted Answer

The key to need assessment is effective two-way communication between the salesperson and the customer, as it involves active listening and understanding the customer's needs and preferences. One-way communication from the salesperson to the customer may not provide the necessary information and insights required to assess the customer's needs accurately.

The Key to Need Assessment Is Effective One-Way Communication from the Salesperson