Concepts of relationship marketing have lead sales organization to de-emphasize ___________________;and instead,focus more on ___________________ .

Question

Quizplus · Accepted Answer

Relationship marketing emphasizes building long-term relationships with customers rather than focusing solely on individual transactions. This approach leads sales organizations to de-emphasize prospecting, which is the process of identifying potential customers, and instead, focus more on follow-up activities to nurture and maintain relationships with existing customers.

Concepts of Relationship Marketing Have Lead Sales Organization to De-Emphasize