Max and Marion sell for Whatisits Company.Max has by far the highest in the firm - .400.Unfortunately,his average order is the lowest - $3,000.He only saves himself by making a large number of calls per day (5)while working 275 days a year.On the other hand,Marion worked 200 days last year during which she made a total of 700 calls which resulted in 50 orders totaling $1,500,000 in sales volume.
What is Max's selling strategy in contrast to Marion's?
A)Max is focusing on covering many small accounts while Marion is covering relatively few large accounts.
B)Max doesn't stay long enough to build a sale while Marion stays and talks to the account.
C)Max works hard while Marion works smart.
D)Max loves customer contact while Marion loves large orders.
E)Max skims the cream from the market while Marion milks the market for everything that is there.

Question

Quizplus · Accepted Answer

Max's high number of daily calls indicates that he is focusing on covering many small accounts, while his low average order size suggests that he is not pursuing large accounts. Marion, on the other hand, made relatively few calls but achieved a significantly higher sales volume, indicating that she is focused on larger, more lucrative accounts. Therefore, option A is the best choice.

Max and Marion Sell for Whatisits Company