Management cannot make meaningful marketing decisions based on a marketing cost analysis unless the "full-cost" approach was used in the analysis.

Question

Quizplus · Accepted Answer

Management can make meaningful marketing decisions using both the "full-cost" approach and the "variable-cost" (or direct-cost) approach, as each provides valuable insights into cost behavior and profitability. The choice depends on the decision context and the specific information needs of management.

Management Cannot Make Meaningful Marketing Decisions Based on a Marketing