Regarding the relationship between a marketing cost analysis and the usual accounting system in a firm,accounting maintains a historical record of a company's financial events;a marketing cost analysis is a tool designed more for use in planning and controlling a company's future operations.

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Accounting focuses on past financial events, while a marketing cost analysis is used for planning and controlling future operations. Therefore, they serve different purposes within a firm.

Regarding the Relationship Between a Marketing Cost Analysis and the Usual