In a marketing cost analysis,billing expenses are often allocated across territories on the basis of:

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Billing expenses are usually allocated based on the number of invoice lines as it is a more accurate measure of the workload in each territory. The number of salespeople or pages of advertising may not necessarily reflect the amount of billing work being done in a particular area, and profitability is not typically used in allocation of billing expenses.

In a Marketing Cost Analysis,billing Expenses Are Often Allocated Across