Regarding the full-cost vs.contribution-margin controversy:
A) The contribution-margin approach focuses on indirect cost allocation.
B) Management decisions cannot be made on the basis of contribution-margin analysis alone.
C) Contribution-margin tells us how much a marketing unit (territory,product) contributed to cover fixed costs,but it does not give us the net profit of the unit.
D) All costs are allocated in the contribution-margin approach.
E) The final answer for a territory or product is the same in either approach,but the contribution-margin approach gives us more detail.
Correct Answer:
Verified
Q40: ABC Company's total sales volume is $10
Q41: Supporters of the contribution-margin approach to marketing
Q42: One of the best arguments in favor
Q43: Most of the problems in cost allocation
Q44: Regarding the full-cost vs.contribution-margin controversy:
A)Contribution-margin assumes that
Q46: In a marketing cost analysis:
A)A given marketing
Q47: As a part of a marketing cost
Q48: When a marketing cost analysis shows that
Q49: Suppose a marketing manager wishes to allocate
Q50: Which of the following is the best
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