Suppose a marketing manager wishes to allocate activity costs to product lines.The first step in such an allocation process is:

Question

Quizplus · Accepted Answer

Before allocating activity costs to product lines, the marketing manager needs to select an appropriate allocation basis for distributing the cost of each activity among the product lines. This is the first step in the process. The other choices may be necessary steps in the allocation process, but they come after selecting the allocation basis.

Suppose a Marketing Manager Wishes to Allocate Activity Costs to Product