Marketing goals must be established before a forecast can be made.
Correct Answer:
Verified
Q5: A customer analysis determines who will buy
Q6: The sales forecast is independent of the
Q7: You cannot test market an industrial product.
Q8: Market potential is the maximum market share
Q9: Freight carloadings is a basic market factor
Q11: The determination of sales forecasts is an
Q12: The sales forecast is usually the responsibility
Q13: Retailers are not willing to share their
Q14: Test markets are a means of estimating
Q15: The sales forecast is derived from the
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