The use of regression analysis for forecasting sales always requires the existence of some sort of sales history.
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Q11: The determination of sales forecasts is an
Q12: The sales forecast is usually the responsibility
Q13: Retailers are not willing to share their
Q14: Test markets are a means of estimating
Q15: The sales forecast is derived from the
Q17: Sales potential is the total expected sales
Q18: A market index is a market factor
Q19: The use of mathematical models is the
Q20: Questionnaire surveys are a good means of
Q21: Budgets require considerable executive time.
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