"Sales of lite beer are forecasted to $150 million in 2007 in the United States," reported sales manager,Christi Feldman,to her boss.This statement is a:
A) Forecast of sales.
B) Forecast of market potential.
C) Forecast of sales potential.
D) Forecast of territory potential.
E) Forecast of market share.
Correct Answer:
Verified
Q22: A production budget should be formulated prior
Q23: A sales history is not necessary for
Q24: The longer the revenue lag,the greater the
Q25: It is difficult to test market a
Q26: The sales force composite can best be
Q28: Competitive developments need not be considered in
Q29: The budget's main objective is to minimize
Q30: To say that "the market potential for
Q31: Firms desiring to closely control costs generally
Q32: The sales force composite method of forecasting
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