Firms desiring to closely control costs generally use short budgetary periods.
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Q26: The sales force composite can best be
Q27: "Sales of lite beer are forecasted to
Q28: Competitive developments need not be considered in
Q29: The budget's main objective is to minimize
Q30: To say that "the market potential for
Q32: The sales force composite method of forecasting
Q33: The budget's basic purpose is to keep
Q34: The market potential for a product may
Q35: Errors in budgets tend to offset one
Q36: The Delphi technique for forecasting is essentially
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