Surveys of buyer's intentions:
A)Are easy to employ in markets where users are numerous.
B)Are based on information obtained directly from product users,whose later buying decision will actually determine the sales.
C)Are based on actual sales of the product.
D)Can be done quickly and inexpensively.
E)None of these is correct.

Question

Quizplus · Accepted Answer

Surveys of buyer's intentions are based on information obtained directly from product users, whose later buying decision will actually determine the sales. This is why it is a useful tool for marketers to understand customer demand and anticipate sales trends.

Surveys of Buyer's Intentions