A new firm with ten salespeople selling expensive navigational instruments to shipbuilders probably should use the ______ method of sales forecasting.
A)Trend analysis.
B)Sales force composite.
C)Test marketing.
D)Correlation analysis.
E)Any of the above is as good as another for this firm.

Question

Quizplus · Accepted Answer

Sales force composite would be the most appropriate method for this new firm as they have a salesforce who can provide valuable insights on the potential sales of the navigational instruments. Trend analysis and correlation analysis are more useful for identifying patterns in existing data, while test marketing is typically used for new product launches to gather feedback before a full launch.

A New Firm with Ten Salespeople Selling Expensive Navigational Instruments