Which of the following is true about sales forecasts?
A)Changes is marketing expenditures have no impact on the preparation of the sales forecast.
B)The sales forecasting process should be kept as simple as possible.
C)Salespeople should use the practice of "low balling" to insure that they have attainable quotas.
D)Overly optimistic sales forecast are not a problem.
E)Once the sales forecast has been set,it should not be altered.

Question

Quizplus · Accepted Answer

The sales forecasting process should be kept as simple as possible to ensure accuracy and ease of use for decision-making. Changes in marketing expenditures can have a significant impact on sales forecasts, so they must be taken into account. "Low-balling" is unethical and can lead to not meeting sales targets. Overly optimistic sales forecasts can lead to overproduction, wasted resources, and missed opportunities. Sales forecasts should be periodically reviewed and revised as needed based on changing market conditions.

Which of the Following Is True About Sales Forecasts