The Delphi technique is used to:
A)Improve test market forecasts.
B)Improve the accuracy of a regression model.
C)Improve the accuracy of executive opinion forecasts.
D)More accurately predict consumer needs.
E)All of these.

Question

Quizplus · Accepted Answer

The Delphi technique is primarily used to improve the accuracy of executive opinion forecasts. While it can be applied in various fields, its main purpose is to gather input and forecasts from a group of experts and then use a structured process to reach a consensus or build a forecast. This can be useful in developing more accurate and informed executive opinions, but it is not directly related to improving test market forecasts, regression models or predicting consumer needs. Therefore, option C is the most appropriate choice.

The Delphi Technique Is Used To