Customer Relationship Management refers to a program designed to:
A)Establish new accounts.
B)Manage the expenses of calling on customers.
C)Expand the relationships with existing customers.
D)Manage the distribution of goods and services to customers.
E)Minimize company liability with regard to the products it sells to customers.

Question

Quizplus · Accepted Answer

Customer Relationship Management (CRM) is designed to strengthen and enhance the relationships with existing customers. It focuses on building loyalty and trust, providing better customer service, and increasing sales through upselling and cross-selling. It involves collecting customer data, analyzing it, and using it to create personalized marketing campaigns and communication strategies. CRM does not primarily focus on establishing new accounts, managing expenses, distributing goods, or minimizing company liability.

Customer Relationship Management Refers to a Program Designed To