Seeking to restore the firm's reputation takes place during this effective crisis management step:
A) Communicate quickly, but accurately.
B) Do the right thing.
C) Follow up and, where appropriate, make amends to those affected.
D) Create and document policies and procedures.

Question

Quizplus · Accepted Answer

Seeking to restore the firm's reputation takes place during the follow-up step of crisis management, where appropriate actions are taken to make amends to those affected by the crisis. This helps to rebuild trust and restore the reputation of the company. Quick and accurate communication (A) helps to manage the crisis effectively and prevent it from worsening. Doing the right thing (B) is important in all steps of crisis management and helps to minimize the impact of the crisis. Creating and documenting policies and procedures (D) is a preventative measure that can help to minimize the risk of future crises.

Seeking to Restore the Firm's Reputation Takes Place During This