Global businesses that have extended their public relations strategies globally should:
A) Ensure that sufficient funding is allocated globally for a positive and effective public affairs impact.
B) Never decentralize their global public relations programs to ensure the company has "one voice."
C) Assume that there is no anti-American sentiment in the countries where they have operations.
D) Ignore local customs and emerging issues in the locations where they operate.

Question

Quizplus · Accepted Answer

Allocating sufficient funding globally is important to ensure that the public relations strategies are effective in all locations. Different regions may require specific tactics or messaging, and allocating enough resources will allow for the customization needed to be successful.

Option B is not entirely correct as a level of decentralization may be required to adapt to local customs and requirements. Option C is incorrect as anti-American sentiment may exist in certain areas and need to be addressed appropriately. Option D is incorrect as ignoring local customs and emerging issues can lead to negative public perception and harm the company's reputation.

Global Businesses That Have Extended Their Public Relations Strategies Globally