What describes the practice of businesses using their public relations' outreach in ways to influence the public's opinion of a political or legislative issue of concern to the company?
A) Influential advertising.
B) Issue advertising.
C) Capstone advertising.
D) Political advertising.

Question

Quizplus · Accepted Answer

Issue advertising, also known as advocacy advertising, involves businesses or organizations using their public relations efforts to influence the public's opinion on political or legislative issues that affect their interests. This type of advertising is often used to sway public opinion or promote a particular viewpoint on a controversial issue.

What Describes the Practice of Businesses Using Their Public Relations