Henry & Associates is observing shoppers in a retail store.The observers record surface events like smiling behavior by customers and conclude that smiling behavior is reflective of satisfaction with the shopping event.This is an example of _____ observation.
A) inferential
B) factual
C) spatial
D) structured
E) trace

Question

Quizplus · Accepted Answer

The observers are inferring that smiling behavior indicates satisfaction, rather than directly observing and recording satisfaction. Therefore, this is an example of inferential observation.

Henry & Associates Is Observing Shoppers in a Retail Store