InStyle magazine wants to examine the pull power of two types of copy in increasing the level of newsstand sales for a given month.The issue will feature Nicole Kidman but InStyle wants to know whether newsstand sales will be higher for a cover that mentions Kidman's love life or one that promises to share Kidman's style secrets.The issues are identical with the exception of the copy underneath the cover graphic of Kidman.Which type of study is this an example of?
A) Case study
B) Experimental study
C) Exploratory study
D) Longitudinal study
E) Ex post facto study

Question

Quizplus · Accepted Answer

This is an example of an experimental study, where the impact of two different variables on newsstand sales (dependent variable) is being compared. The two variables being studied are the mentioning of Kidman's love life and sharing of her style secrets (independent variables), and the study is being conducted by creating two identical issues of the magazine with the only difference being the type of copy on the cover graphic of Kidman.

InStyle Magazine Wants to Examine the Pull Power of Two