A company's "macro-environment" refers to
A) the industry and competitive arena in which the company operates.
B) general economic conditions plus the factors driving change in the markets where a company operates.
C) all the relevant forces and factors outside a company's boundaries-general economic conditions, population demographics, societal values and lifestyles, technological factors, governmental legislation and regulation, and closer to home, the industry and competitive arena in which it operates.
D) the competitive market environment that exists between a company and its competitors.
E) the dominant economic features of a company's industry.

Question

Quizplus · Accepted Answer

The macro-environment refers to all the relevant forces and factors outside a company's boundaries that impact its operations, including general economic conditions, population demographics, societal values and lifestyles, technological factors, governmental legislation and regulation, and the industry and competitive arena in which it operates. Option A only refers to the industry and competition, while options B and E don't include all the factors mentioned in the definition. Option D only refers to the competition and not the external factors that impact a company's operations.

A Company's "Macro-Environment" Refers to