A company's strategy concerns
A) its market focus and plans for offering a more appealing product than rivals.
B) how it plans to make money in its chosen business.
C) management's action plan for running the business and conducting operations-its commitment to pursue a particular set of actions in growing the business, staking out a market position, attracting and pleasing customers, competing successfully, conducting operations, and achieving targeted objectives.
D) the long-term direction that management believes the company should pursue.
E) whether it is employing an aggressive offense to gain market share or a conservative defense to protect its market position.

Question

Quizplus · Accepted Answer

A company's strategy involves its management's action plan for running the business and achieving targeted objectives. It includes the commitment to pursue a particular set of actions, staking out a market position, attracting and pleasing customers, competing successfully, and conducting operations. While market focus and plans for offering a more appealing product than rivals, making money, long-term direction, and offensive or defensive measures are all important aspects of a company's strategy, they do not encompass the entirety of it.

A Company's Strategy Concerns