A company's strategy consists of
A) the competitive moves and business approaches that managers are employing to grow the business, stake out a market position, attract and please customers, compete successfully, conduct operations, and achieve targeted objectives.
B) the plans it has to outcompete rivals and establish a sustainable competitive advantage.
C) the offensive moves it is employing to make its product offering more distinctive and appealing to buyers.
D) the actions it is taking to develop a more appealing business model than rivals.
E) its strategic vision, its strategic objectives, and its strategic intent.

Question

Quizplus · Accepted Answer

A company's strategy encompasses all of the activities and approaches that managers use to grow the business, establish a market position, attract and please customers, compete effectively, conduct operations, and achieve objectives. This includes competitive moves, business approaches, and tactics deployed to achieve the company's goals. B, C, D, and E are all components of a company's strategy, but they do not fully capture the breadth of activities that managers undertake when developing and implementing a strategic plan.

A Company's Strategy Consists of