A S.W.O.T. analysis identifies the "special weapons or tactics" used by the competitor in a product-market that has the most profitable marketing mix.

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A S.W.O.T. analysis stands for Strengths, Weaknesses, Opportunities, and Threats analysis, which is used to assess the internal and external factors affecting a company or a product-market. It does not refer to any particular weapons, tactics, or marketing mix of a competitor.

A SWOT Analysis Identifies the "Special Weapons or Tactics" Used by by the Competitor