Question 1

The letters in "S.W.O.T. analysis" are an abbreviation for the first letters of the words "strengths, weaknesses, opportunities, and threats."

Accepted Answer

This statement is true. "S.W.O.T. analysis" is often used as a tool for strategic planning and stands for strengths, weaknesses, opportunities, and threats.

Question 2

A marketing manager who is willing to spend enough on persuasive promotion can usually get consumers to buy anything the company chooses to produce.

Accepted Answer

Consumers have their own needs, wants, and preferences, so they are not always easily persuaded to buy anything a company produces. Additionally, ethical considerations and consumer protection laws often prevent companies from using overly aggressive or deceptive marketing tactics.

Question 3

A firm usually has more different strategy possibilities than it can pursue, so it must use screening criteria to help eliminate those strategies not well-suited to the firm.

Accepted Answer

This statement is true - firms often have more strategic options than they can realistically pursue, so they need to use criteria to narrow down the options and focus on those that are most viable and appropriate for the firm's goals and resources.

Question 4

Firms can manipulate consumers to buy anything the company chooses to produce.

Accepted Answer

While firms can use marketing strategies to influence consumer behavior, ultimately it is up to the consumer to decide whether or not to purchase a product. Consumer preferences and choices can also have an impact on the products that companies choose to produce. Therefore, firms cannot always manipulate consumers to buy anything they choose to produce.

Question 5

Advertising can increase demand for the product resulting in economies of scale in manufacturing, distribution, and sales.

Accepted Answer

Advertising can increase awareness and demand for a product, which can lead to more efficient and cost-effective production, distribution, and sales processes due to economies of scale.

Question 6

Advertising is probably the most criticized of all micro-marketing activities.

Accepted Answer

Advertising is often criticized for being manipulative, misleading or deceptive, and for contributing to the culture of consumerism.

Question 7

A S.W.O.T. analysis identifies the "special weapons or tactics" used by the competitor in a product-market that has the most profitable marketing mix.

Accepted Answer

A S.W.O.T. analysis stands for Strengths, Weaknesses, Opportunities, and Threats analysis, which is used to assess the internal and external factors affecting a company or a product-market. It does not refer to any particular weapons, tactics, or marketing mix of a competitor.

Question 8

A S.W.O.T. analysis is not necessary if the firm is considering entering an established market that is already served by competitors.

Accepted Answer

A SWOT analysis is always beneficial to understand the strengths, weaknesses, opportunities, and threats in a market, regardless of whether or not there are competitors already present. It can help the firm identify ways to differentiate themselves and improve their overall strategy to better succeed in the market.

Question 9

A marketing plan usually spells out the time schedule for a marketing strategy as well as the time-related details.

Accepted Answer

A marketing plan typically outlines the timeline for implementing a marketing strategy, including specific dates for objectives, campaigns, and activities. It also includes details on how long each stage will take and when results are expected to be achieved.

Question 10

Monopolistic competition may result in high costs-and therefore it does not do a good job of serving consumers the way they want to be served.

Accepted Answer

Monopolistic competition allows for differentiation of products and pricing, leading to consumer choices and potentially lower costs. However, it may not produce the most efficient outcome and could lead to higher costs in the long run.

Question 11

A marketing plan should contain specific information like costs and sales forecasts, but not background information about customers, competitors, or the company's resources.

Accepted Answer

A marketing plan should include background information about customers and competitors to inform the strategies and tactics included in the plan. It should also include information about the company's resources to ensure realistic planning and budgeting. Costs and sales forecasts are important components, but they should be supported by the broader context provided by the other information included in the plan.

Question 12

Blending the four Ps is easy since fully understanding the needs and attitudes of a target market is a straightforward process.

Accepted Answer

Blending the four Ps (product, price, promotion, and place) requires a thorough understanding of the target market, which can be a complex and ongoing process. It involves market research, identifying customer needs and preferences, and adjusting the marketing mix accordingly. Therefore, it's not an easy or straightforward task.

Question 13

A good marketing plan will work well throughout the different stages of the product life cycle.

Accepted Answer

A good marketing plan should be adaptable and evolve as the product moves through different stages of the product life cycle, as each stage requires different strategies and tactics.

Question 14

The text argues that the plight of the homeless is a result of the forces of market competition in our market-directed economies.

Accepted Answer

The answer of The text argues that the plight of...

Question 15

The job of integrating the four Ps strategy decisions is the responsibility of the company controller since the money to do so must be available.

Accepted Answer

The job of integrating the four Ps strategy decisions is usually the responsibility of the marketing manager. While the company controller may be involved in budget decisions, the overall marketing strategy and integration of the four Ps falls under the marketing department's purview.

Question 16

S.W.O.T. analysis is based on the idea that one of the best ways to develop a strategy is to identify and copy the marketing "strategies, weapons, outlook, and tactics" of the firm's most effective competitor.

Accepted Answer

SWOT analysis is a framework for analyzing a company's internal and external environment, including its strengths, weaknesses, opportunities, and threats. It is not based on the idea of copying a competitor's strategies.

Question 17

According to the text, the proper function of marketing is to persuade consumers to buy what firms want to sell.

Accepted Answer

The proper function of marketing is not solely to persuade consumers to buy what firms want to sell. Instead, it should focus on understanding consumers' needs and desires and creating products or services that meet those needs. Marketing should also involve effective communication and building relationships with customers to ensure their satisfaction and loyalty.

Question 18

A good S.W.O.T. analysis helps a manager focus on a strategy that takes advantages of the firm's opportunities and strengths while avoiding its weaknesses and threats to its success.

Accepted Answer

A SWOT analysis is a tool used by managers to identify the strengths, weaknesses, opportunities, and threats of a company or project. By identifying these factors, managers can strategically focus on using the company's strengths and opportunities to overcome its weaknesses and threats. Therefore, a good SWOT analysis helps a manager focus on a strategy that takes advantages of the firm's opportunities and strengths while avoiding its weaknesses and threats to its success.

Question 19

The letters in "S.W.O.T. analysis" are an abbreviation for the first letters of the words "special weapons or tactics."

Accepted Answer

The letters in "S.W.O.T. analysis" are an abbreviation for the first letters of the words "strengths, weaknesses, opportunities, and threats."

Question 20

People have always been materialistic, even in the most primitive societies.

Accepted Answer

Anthropologists have found evidence of materialism in primitive societies, where individuals competed for resources and possessions as a means of asserting their status and wealth.

Quiz 20: Ethical Marketing in a Consumer-Oriented World

The letters in "S.W.O.T. analysis" are an abbreviation for the first letters of the words "strengths, weaknesses, opportunities, and threats."

A marketing manager who is willing to spend enough on persuasive promotion can usually get consumers to buy anything the company chooses to produce.

A firm usually has more different strategy possibilities than it can pursue, so it must use screening criteria to help eliminate those strategies not well-suited to the firm.

Firms can manipulate consumers to buy anything the company chooses to produce.

Advertising can increase demand for the product resulting in economies of scale in manufacturing, distribution, and sales.

Advertising is probably the most criticized of all micro-marketing activities.

A S.W.O.T. analysis identifies the "special weapons or tactics" used by the competitor in a product-market that has the most profitable marketing mix.

A S.W.O.T. analysis is not necessary if the firm is considering entering an established market that is already served by competitors.

A marketing plan usually spells out the time schedule for a marketing strategy as well as the time-related details.

Monopolistic competition may result in high costs-and therefore it does not do a good job of serving consumers the way they want to be served.

A marketing plan should contain specific information like costs and sales forecasts, but not background information about customers, competitors, or the company's resources.

Blending the four Ps is easy since fully understanding the needs and attitudes of a target market is a straightforward process.

A good marketing plan will work well throughout the different stages of the product life cycle.

The text argues that the plight of the homeless is a result of the forces of market competition in our market-directed economies.

The job of integrating the four Ps strategy decisions is the responsibility of the company controller since the money to do so must be available.

S.W.O.T. analysis is based on the idea that one of the best ways to develop a strategy is to identify and copy the marketing "strategies, weapons, outlook, and tactics" of the firm's most effective competitor.

According to the text, the proper function of marketing is to persuade consumers to buy what firms want to sell.

A good S.W.O.T. analysis helps a manager focus on a strategy that takes advantages of the firm's opportunities and strengths while avoiding its weaknesses and threats to its success.

The letters in "S.W.O.T. analysis" are an abbreviation for the first letters of the words "special weapons or tactics."

People have always been materialistic, even in the most primitive societies.