The job of integrating the four Ps strategy decisions is the responsibility of the company controller since the money to do so must be available.

Question

Quizplus · Accepted Answer

The job of integrating the four Ps strategy decisions is usually the responsibility of the marketing manager. While the company controller may be involved in budget decisions, the overall marketing strategy and integration of the four Ps falls under the marketing department's purview.

The Job of Integrating the Four Ps Strategy Decisions Is