A marketing plan should contain specific information like costs and sales forecasts, but not background information about customers, competitors, or the company's resources.

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A marketing plan should include background information about customers and competitors to inform the strategies and tactics included in the plan. It should also include information about the company's resources to ensure realistic planning and budgeting. Costs and sales forecasts are important components, but they should be supported by the broader context provided by the other information included in the plan.

A Marketing Plan Should Contain Specific Information Like Costs and Sales