Micro-marketing will probably continue to cost too much as long as:
A) the marketing concept is not accepted.
B) firms fail to identify new opportunities.
C) firms do "mass marketing."
D) some managers believe that anyone can run a business successfully.
E) All of these are reasons why micro-marketing will probably continue to cost too much.

Question

Quizplus · Accepted Answer

Micro-marketing will probably continue to cost too much as long as: the marketing concept is not accepted; firms fail to identify new opportunities; firms do mass marketing; and some managers believe that anyone can run a business successfully.

Micro-Marketing Will Probably Continue to Cost Too Much as Long