Regarding our macro-marketing system,advertising:
A) actually lowers prices to the consumer.
B) informs large numbers of potential customers about a firm's products in an economical way.
C) results in economies of scale in manufacturing, distribution, and sales.
D) makes both the micro- and macro-marketing processes work better.
E) All of these alternatives are correct.

Question

Quizplus · Accepted Answer

Advertising can make both the micro- and macro-marketing processes work better. It is an economical way to inform large numbers of potential customers about a firm's products. It can increase demand for the product, resulting in economies of scale in manufacturing, distribution, and sales. It can actually lower prices to the consumer.

Regarding Our Macro-Marketing System,advertising