Regarding our macro-marketing system:
A) marketing makes people materialistic by creating "false values."
B) advertising generally raises prices and wastes resources.
C) marketing tries to satisfy "unwanted demand" rather than "genuine wants."
D) satisfying consumer needs and wants is a dynamic, on-going process.
E) none of these alternatives is correct.

Question

Quizplus · Accepted Answer

Marketing's job is not just to satisfy consumer wants as they exist at any particular point in time, but also to keep looking for new and better ways to create value and serve consumers.

Regarding Our Macro-Marketing System