The marketing manager:
A) must make independent decisions and assemble them into a marketing mix.
B) must creatively blend the four Ps so the firm develops the best mix for the target market.
C) must integrate the ideas of specialists, such as the product manager, advertising manager, and sales manager.
D) must make sure that each marketing mix decision works well with the others.
E) All of these alternatives are correct.

Question

Quizplus · Accepted Answer

The manager must: make independent decisions and assemble the parts into a marketing mix; creatively blend the four Ps so the firm develops the best mix for its target market; integrate the ideas of other specialists to improve the whole mix; and ensure each marketing mix decision works well with all of the others.

The Marketing Manager