Which of the following is a strategic decision area that is a part of the component of place in the marketing mix?
A) Product lines
B) Quality level
C) Market exposure
D) Promotion blend
E) Allowances

Question

Quizplus · Accepted Answer

Market exposure is a component of place in the marketing mix and involves making strategic decisions around which distribution channels to use in order to reach the target market. Product lines, quality level, promotion blend, and allowances are all part of other strategic decision areas within the marketing mix (product, quality, promotion, and price, respectively).

Which of the Following Is a Strategic Decision Area That