Regarding the laws that place limits on marketing activity:
A) managers who ignore consumer attitudes may cause new laws to be enacted or existing laws to be modified.
B) some existing laws may need to be modified or enforced more carefully instead of adding new laws.
C) strict enforcement of existing laws and heavy penalties could have far-reaching effects on the macro-marketing system.
D) laws set the minimum standards for ethical behavior as defined by a society.
E) all of these alternatives are correct.

Question

Quizplus · Accepted Answer

Managers who ignore consumer attitudes, may cause new restraints. Before adding new rules, some of the existing rules may need to be revised or enforced more carefully. Strict enforcement of present laws could have far-reaching results. Laws merely set minimal ethical standards as defined by a society.

Regarding the Laws That Place Limits on Marketing Activity