The best way to improve the operation of our macro-marketing system,given the current objectives of our society,is:
A) to encourage marketing managers to produce only what they feel is good for consumers.
B) to eliminate intermediaries.
C) to add value and better satisfy consumers' needs and preferences.
D) to spend more on advertising.
E) to move toward a command economy.

Question

Quizplus · Accepted Answer

Marketing managers should be expected to improve and expand the range of goods and services they make available-always trying to add value and better satisfy consumers' needs and preferences.

The Best Way to Improve the Operation of Our Macro-Marketing