Heritage Brick's marketing manager is setting her pricing policies to "increase market share to 8%." Her pricing objective seems to be ________.
A) status quo oriented
B) sales oriented
C) profit oriented
D) target return oriented
E) nonprice competition

Question

Quizplus · Accepted Answer

A sales-oriented objective seeks some level of unit sales, dollar sales, or share of market without referring to profit.

Heritage Brick's Marketing Manager Is Setting Her Pricing Policies to "Increase