Personal selling is likely to be an effective method of promotion for reaching the opinion leaders in the early adopter group.

Question

Quizplus · Accepted Answer

Personal selling involves direct communication with potential customers and is often effective for reaching opinion leaders who may be more receptive to personal interactions rather than mass media or advertising. Early adopters are also more likely to seek out information and engage in discussions with sales representatives, making personal selling a valuable tool for reaching this group.

Personal Selling Is Likely to Be an Effective Method of Promotion