_____ is communicating information between the seller and potential buyer or others in the channel to influence attitudes and behavior.
A) Price
B) Product
C) Promotion
D) Place
E) Process

Question

Quizplus · Accepted Answer

Promotion refers to the communication of information between the seller and potential buyer or others in the channel to influence attitudes and behavior. This includes advertising, sales promotion, personal selling, public relations, and direct marketing. Price refers to the amount charged for a product or service. Product refers to the actual good or service being sold. Place refers to the location where the product is sold or distributed. Process refers to the methods and procedures used to create and distribute the product.

_____ Is Communicating Information Between the Seller and Potential Buyer