Personal selling
A) involves direct spoken communication between sellers and potential customers.
B) is communicating with large numbers of potential customers at the same time.
C) is less flexible than mass selling.
D) is included in most marketing mixes as it is inexpensive.
E) involves advertising and publicity.

Question

Quizplus · Accepted Answer

Personal selling involves direct communication between sellers and potential customers, whereas mass selling involves communicating with large numbers of potential customers at the same time. Personal selling is typically more flexible and customized to the individual customer, and is often more expensive than mass selling. Advertising and publicity are also part of the marketing mix, but are distinct from personal selling.

Personal Selling