Which of the following observations concerning promotional methods is false?
A) Each promotion method has its own strengths and weaknesses.
B) Promotion methods should complement each other when used in combination.
C) Each promotion method involves its own distinct activities.
D) All promotion methods require a similar type of expertise.
E) It is the responsibility of the marketing manager to determine the right blend of promotion methods.

Question

Quizplus · Accepted Answer

Each promotion method has its own strengths and weaknesses. Each method also involves its own distinct activities and requires different types of expertise. Determining the blend of promotion methods is a strategy decision-and it is the responsibility of the marketing manager.

Which of the Following Observations Concerning Promotional Methods Is False