Hershey's places a simple ad for its "Kisses" chocolates in Sports Illustrated.The ad shows only a photo of the product with no copy words.This is an example of a(n)______ promotion objective.
A) Persuading
B) Reminding
C) Informing
D) Pioneering
E) Promoting

Question

Quizplus · Accepted Answer

If target customers already have positive attitudes about a firm's marketing mix or a good relationship with a firm a reminding objective might be suitable. Reminding them of their past satisfaction may keep them from shifting to a competitor.

Hershey's Places a Simple Ad for Its "Kisses" Chocolates in Sports