Blending the firm's promotion efforts to convey a complete and consistent message is the goal of
A)sales management communications.
B)sales promotion communications.
C)integrated promotional marketing.
D)integrated marketing communications.
E)integrated sales promotion.

Question

Quizplus · Accepted Answer

Effective blending of all the firm's promotion efforts should produce integrated marketing communications,which is the intentional coordination of every communication from a firm to a target customer to convey a consistent and complete message.

Blending the Firm's Promotion Efforts to Convey a Complete and Consistent