The basic promotion objectives and adoption process fit very neatly with an action-oriented model, which is called the
A) bricks and clicks model.
B) bait and hook model.
C) AIDA model.
D) DAGMAR model.
E) economic buyer model.

Question

Quizplus · Accepted Answer

The AIDA model (Attention, Interest, Desire, Action) is an action-oriented model that works well with the basic promotion objectives of creating awareness, generating interest, building desire, and ultimately encouraging action. The adoption process also follows a similar path - awareness, interest, evaluation, trial, and adoption - which aligns with the AIDA model. The other options (bricks and clicks, bait and hook, DAGMAR, economic buyer) do not directly relate to the promotion objectives or adoption process.

The Basic Promotion Objectives and Adoption Process Fit Very Neatly