A potential customer watches a TV ad for the new BMW 7-series sedan during the highly-rated Academy Awards program. In the traditional communication model, the potential customer is the:

Question

Quizplus · Accepted Answer

In the traditional communication model, the potential customer is the receiver - the individual who receives the message being transmitted through the message channel (TV ad) from the source (BMW). The encoder is the party who formulates the message being sent.

A Potential Customer Watches a TV Ad for the New