Clearwater Office Supply sells frequently purchased office supplies to businesses in a metropolitan area. It is a well-established company with a large share of the market. Its promotion should probably focus on

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Given that Clearwater Office Supply is a well-established company with a large market share selling frequently purchased items, its promotional efforts should focus on reminding customers of its presence and offerings to encourage repeat purchases and maintain its customer base. Stimulating primary demand, informing, targeting innovators, and making the demand curve less elastic are strategies more suited to new products, markets, or companies looking to change market dynamics significantly.

Clearwater Office Supply Sells Frequently Purchased Office Supplies to Businesses