The AIDA model consists of
A) Awareness, Influence, Decoding, and Advertising.
B) Attention, Interest, Desire, and Action.
C) Appraisal, Insight, Discernment, and Action.
D) Advertise, Influence, Desire, and Attention.
E) Awareness, Information, Design, and Attention.

Question

Quizplus · Accepted Answer

The AIDA model stands for Attention, Interest, Desire, and Action. This model represents the stages a consumer goes through when making a purchasing decision. First, the consumer becomes aware of the product or service, then they become interested in it, followed by a desire to have it, and finally taking action to purchase it.

The AIDA Model Consists of